This morning, from a CNN Money report:
"How to cash in on the census
"It's way more than just a headcount -- it's market intelligence used by companies to make decisions about what people buy, what they eat, and even what they watch on TV. Mark Roden owns 48 Subway franchises in Arizona and plans his beverage offerings based on census demographics distilled by third-party market researchers like PopStats or Nielsen Claritas."
On the Census form it states the information you provide is confidential. Yet somehow, "third party market researchers" seem to be able to access that "confidential" information and sell it to others who use it to make more money from us.
Yet another reason why the only question I answer is the actual number of persons living in my household.
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