Friday, November 6, 2009

How Much Do You Notice?

We are always being taken advantage of by those who strive to separate us from our money. And they use trickery and deceit to accomplish that. And they get away with it because most people do not catch them at it and complain. In other words, we actually permit them to screw us over by not being observant.

Here is just one example - please think about it:

Not long ago, ice cream had always been sold by the Half-Gallon. But if you look closely at the package today, you will see that, while the price has not changed, you now get only 3/4 of a gallon - for the same price.

This means the big ice cream companies have effectively increased the cost of ice cream by a whopping 33% in one fell swoop! And 99% of the folks never even noticed - we take too much for granted.

Remember when the large candy bars were a nickle, then suddenly got smaller and smaller as the price increased? Watch closely as the cost of a package of ice cream increases, now that they have successfully decreased the size without being noticed.

Nabisco Honey Grahams used to be 2.5 inches wide. Now they suddenly went down to 2", though the price did not change. This represents a 25% price increase, literally overnight! (a half inch represents 25% of the new 2" size).

We are being bled by dishonest businesses. Certainly they deserve a fair profit. But not an UNFAIR profit.

If the folks - and that includes you - become more attuned to what is going on, and how you are being scammed, they might not be able to get away with it. So, be vigilant. And when someone takes advantage, speak up.

1 comment:

  1. Hi Bill,

    I agree with you 100% on this. My wife and I noticed this happening about a year ago. The trend seems to be starting with non-essential goods like ice cream, sweets, etc, but may soon move up to the essentials.

    Frankly, these "covert" price increases really irk me (as if we're not intelligent enough to notice) and I haven't thought about what could be done about it until now. I feel the only reason the trend is occurring is because not enough people notice or care, or efforts to control it by consumer advocacy groups have been ineffective. What *can* we do? Any ideas anyone?

    gjamison

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